Meet the Team
Get to know who we are, where we come from, and why we do what we do.
Our beginnings
Switch2Zero is the brainchild of experienced fintech specialists Ian Ormerod and Tom Rochester, who met while working in banking. Over the last twelve months, our rapidly expanding team of dedicated optimists has worked towards a common goal- making it easy and affordable to offset your carbon footprint.
Our Philosophy
The time for change is now, and any action is better than none. We want to help people in every stage of their carbon offset journey- whether taking the first step to reducing their footprint or fully ready to transition to a Net-Zero lifestyle or business model- by offering the resources and opportunities to take control of their climate impact.
Meet the Team
Derek White
Chairman
Chairman
Derek White is an internationally renowned business leader, investor and ecosystem builder, who has been responsible for some of the biggest technological advances in financial services over the past two decades.
Having launched the world's first Internet bank, Derek then led the digital transformation of several of the planet's biggest banks - Barclays, BBVA, US Bank - before moving to Google to lead their Google Cloud Financial Services arm.
With a focus on human-centric design, Derek is passionate about the ability of technology to disrupt industries - to make them better, more inclusive, more accessible and ultimately to deliver more impact for all stakeholders. It's this passion he is bringing to Switch2Zero.
Currently CEO at Galileo Financial Services, Derek and his family live in Utah close to Salt Lake City. Away from work, he can usually be found enjoying the great outdoors - spending free time in the mountains, hills and lakes close to his home. It's this love of the environment - preserving and improving it - which drives his work at S2Z.
Ian Ormerod
Co-founder and CEO
Co-founder and CEO
Ian left a successful career in banking to focus on what he believes is the challenge of our lifetime - climate change. As he puts it "if we don't get this right, and quickly, our grandchildren will be living in a world that's barely habitable". Ian specialised in innovation, digital disruption and investing in new businesses on a global scale. He's taking all he's learned and combining this with a growing expertise in sustainability to build pragmatic solutions to get us to net zero. He's also a dreadful singer so a career pivot to rockstar was out!
Tom Rochester
Co-Founder and CTO
Co-Founder and CTO
Tom is a respected leader and technology expert with a BSc in Computer Science and over 20 years experience in Financial Services. He specialises in disruptive innovation and delivering global, modular, and cloud native digital platforms, and has been responsible for technical delivery and product ownership at Barclays, Citi and Standard Chartered.
Tom is passionate about open source projects and deploying technology for positive change, leading him to co-found Switch2Zero and focus on climate change with Ian.
Leanne Ellard
Head of Consulting
Head of Consulting
Having worked as head brokerage analyst in house at JP Morgan, Leanne went on to set up her own consulting business, specialising in transforming large complex data sets into data analytics and management reports which were then used to advise investment banks how to monitor and reduce their brokerage costs.
Leanne has used this expertise to develop Switch2Zero’s consulting ‘Toolkit’, which guides clients on their net zero journey by helping them understand & calculate their scope 1, 2 & 3 footprint and reduction possibilities.
Leanne has always been passionate about wellbeing and is now focusing her efforts on the well being of the planet.
Jenny Maddock
Marketing Lead
Marketing Lead
Jen is a seasoned marketing pro having spent well over a decade agency side, specialising in digital strategy and end to end campaign execution.
Driven by a passion to live more sustainably and help create a better world for her kids, Jen joined S2Z where she now uses her expertise to help inspire others to make positive change.
Beyond work, she loves outdoor adventures and can be found at a live music gig whenever a babysitter is available!
Barnaby Collins
Fullstack Engineer
Fullstack Engineer
An avid musician, DJ and sound technician, Barnaby recently graduated from Durham University with a Master's degree in Computer Science. Alongside tech and music, he loves volunteering and also has strong interests in right to repair, sustainability, the circular economy, and politics.
Stojan Hansen
Net Zero Consultant
Net Zero Consultant
Stojan is a recent graduate from Colorado State University with a B.S. in Ecosystem Science and Sustainability as well as a minor in business administration. His academic journey fueled his passion for environmental conservation and ignited his commitment to realising the world's sustainable development goals. With an unwavering dedication to making a difference, Stojan has eagerly joined forces with the Switch2zero team, where he is poised to create meaningful and lasting impacts on our planet.
Outside of work Stojan enjoys going to the gym, traveling and going to concerts.
Hilly Steele
Business Development Manager
Business Development Manager
Hilly is passionate about Business development and Sustainability Strategies, working closely with clients for long-term pure partnership solutions. Hilly has a unique and authentic approach to winning business; she has bright and fresh ideas, and her go get it & active listening wins her success in all the fields she has worked in.
Hilly " It's like being superheroes, but instead of a cape, Yasmin & I rock reusable tote bags.
Ardalan Al-Jaf
Fullstack Engineer
Fullstack Engineer
Ardalan is our resident jack-of-all-trades. Holding a BA in animation and MA in decolonial philosophy, he is interested in social entrepreneurship and has experience in an extensive range of socially-focused work. In 2021 he transitioned into software development for its potential to have a far-reaching impact on positive social change and to problem-solve to his heart's content!
When not coding, he can be found illustrating, reading, climbing, cycling or traveling.
Luc Cook
Fullstack Engineer
Fullstack Engineer
Luc joined the engineering team in April 2023 as a full-stack developer, his first role in the tech industry, and he's excited to bring his passion for coding and problem-solving to the company. Before joining, he earned a degree in aerospace engineering but decided to pivot his career towards software development, completing a software boot camp and quickly gaining proficiency in full-stack development. Beyond his work, Luc is an avid coffee drinker, kayaker, paddleboarder, and mountain biker. He's passionate about sustainability and is thrilled to be part of a company pushing the envelope on carbon offsets and sustainability.
Anastasiya Korolkova
UX/UI Designer
UX/UI Designer
Anastasiya, a UX/UI designer originally from Kharkiv, Ukraine, and currently based in London, is inspired by Don Norman's philosophy to contribute positively through user-friendly designs. With a Master's degree in Graphic Design and over a decade of experience, she has collaborated with leading companies, focusing on creating intuitive user experiences. Her dedication to simplicity and continuous learning has allowed her to contribute meaningfully to the UX design field, with designs that resonate genuinely with users.
In her free time, Anastasiya derives immense satisfaction from the art of Tidying & Organization.
Marta Da Silva
Social media manager
Social media manager
Marta is a social media specialist, seamlessly merging her marketing and content background to craft compelling online narratives for S2Z. Her experience in elevating brand awareness spans both B2C and B2B domains, leveraging a profound understanding of social media strategy, community building, and content development.
In her free time, Marta is an avid traveler that loves to hike and swim. Her creative side is expressed through her hobbies of painting, sewing and occasionally knitting.
Want to join us?
We're growing! Which means we're always looking for enthusiastic talent who want to make positive change in the world.